the current market value of domain names

Shortly, if not already, online marketing will be the prime driver of charity income streams; if you compare a domain name purchase cost with traditional marketing avenues such as TV adverts, magazine adverts and newspaper adverts, these one off procurement costs are extremely good value.

The current market value and the consequent cost of domain names tend to be determined by the following factors:

the fact that every domain name is unique and when it has gone, it's probably gone forever;

the importance and popularity of a specific charitable keyword;

the popularity of acronyms as short punchy web addresses for a number of charities; is THE publicly recognised domain name extension for UK charities and not for profit organisations.

Recent examples of publicly disclosed domain names purchased by "not for profits" and the price paid:

riseup org £60,000

aah org £45,700

convenience org £44,000

science org £32,700

aid org £21,000 £20,700

stopthehate org £19,200

aquifer org £17,700

psl org £13,100

ahr org £12,700

ifm org £11,200

pbl org £11,100

slate org £11,000

Those prices are the top end values but the vast majority of domain names can be acquired for much less and we will strive to find the right domain name to suit your charity's budget.

As a guide to domain name prices generally, please visit, the domain industry magazine who publish weekly sales reports.